Communication theory : media, technology, society /
This text offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity.
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
c2005.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This text offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. |
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| Physical Description: | 1 online resource (xiv, 255 pages) |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781446220733 (ebook) : |