Communication theory : media, technology, society /

This text offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity.

Bibliographic Details

Main Author:	Holmes, David, 1962-
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, c2005.
Subjects:	Mass media. Mass media and technology. Electronic books.
Online Access:	Connect to the full text of this electronic book