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Nonprofit marketing : marketing management for charitable and nongovernmental organizations /

This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Bibliographic Details
Main Author: Wymer, Walter W.
Corporate Author: Sage Publications
Other Authors: Knowles, Patricia A., Gomes, Roger
Format: eBook
Language:English
Published: London : SAGE, 2006.
Subjects:
Nonprofit organizations > Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Physical Description:1 online resource (ix, 370 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781483329031 (ebook) :