Nonprofit marketing : marketing management for charitable and nongovernmental organizations /

This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Bibliographic Details

Main Author:	Wymer, Walter W.
Corporate Author:	Sage Publications
Other Authors:	Knowles, Patricia A., Gomes, Roger
Format:	eBook
Language:	English
Published:	London : SAGE, 2006.
Subjects:	Nonprofit organizations > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book