Designing health messages : approaches from communication theory and public health practice /

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Maibach, Edward, Parrott, Roxanne
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c1995.
Subjects:	Mass media in health education. Health promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book