The psychology of attitudes and attitude change /

Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. It looks at what attitudes are and why they are important and examines the ability of attitudes to predict behaviour.

Bibliographic Details

Main Author:	Maio, Gregory R.
Corporate Author:	Sage Publications
Other Authors:	Haddock, Geoffrey
Format:	eBook
Language:	English
Published:	Los Angeles, [Calif.] ; London : SAGE, 2009.
Series:	SAGE social psychology program.
Subjects:	Attitude (Psychology) Attitude change. Electronic books.
Online Access:	Connect to the full text of this electronic book