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The SAGE handbook of social marketing /

This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Hastings, Gerard (Professor), Angus, Kathryn, Bryant, Carol A.
Format: eBook
Language:English
Published: Thousand Oaks, Calif. : SAGE, 2011.
Subjects:
Social marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline.
Physical Description:1 online resource (xxvi, 442 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446201008 (ebook) :