The SAGE handbook of social marketing /

This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Hastings, Gerard (Professor), Angus, Kathryn, Bryant, Carol A.
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. : SAGE, 2011.
Subjects:	Social marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book