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Problems in marketing. : applying key concepts and techniques /

Fully revised and updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Bibliographic Details
Main Author: Moutinho, Luiz
Corporate Author: Sage Publications
Other Authors: Chien, Charles S.
Format: eBook
Language:English
Published: Los Angeles, [Calif.] ; London : SAGE, c2008.
Edition:2nd ed.
Subjects:
Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Fully revised and updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Item Description:Originally published as by Luiz Moutinho. London: P. Chapman 1991.
Physical Description:1 online resource (xiii, 322 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446220948 (ebook) :