Problems in marketing. : applying key concepts and techniques /

Fully revised and updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Bibliographic Details

Main Author:	Moutinho, Luiz
Corporate Author:	Sage Publications
Other Authors:	Chien, Charles S.
Format:	eBook
Language:	English
Published:	Los Angeles, [Calif.] ; London : SAGE, c2008.
Edition:	2nd ed.
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book