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Handbook of marketing and society. /

This book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, s...

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Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Bloom, Paul N., Gundlach, Gregory T. (Gregory Thomas)
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c2001.
Subjects:
Social marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing.
Physical Description:1 online resource (xxii, 543 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452204765 (ebook) :