Handbook of marketing and society. /

This book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, s...

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Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Bloom, Paul N., Gundlach, Gregory T. (Gregory Thomas)
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c2001.
Subjects:	Social marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book