Hands-on social marketing : a step-by-step guide to designing change for good /
Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.
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| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles, [Calif.] ; London :
SAGE,
c2011.
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| Edition: | 2nd ed. |
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign. |
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| Physical Description: | 1 online resource (xiv, 309 pages) : illustrations. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781452224879 (ebook) : |