Hands-on social marketing : a step-by-step guide to designing change for good /

Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.

Bibliographic Details

Main Author:	Weinreich, Nedra Kline
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles, [Calif.] ; London : SAGE, c2011.
Edition:	2nd ed.
Subjects:	Social marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book