Tourism and hospitality marketing : a global perspective /

This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer.

Bibliographic Details

Main Author:	Hudson, Simon
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles, Calif. : SAGE, 2008.
Subjects:	Tourism > Marketing. Hospitality industry > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book