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Entrepreneurial management in small firms /

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book analyses the processes by which small businesses identify new opportunities, develop new products and services and successfully launch these into the market.

Bibliographic Details
Main Author: Chaston, Ian
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Los Angeles, [Calif.] ; London : SAGE, c2009.
Subjects:
Small business > Management.
Entrepreneurship.
Small business > Management > Case studies.
Entrepreneurship > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book analyses the processes by which small businesses identify new opportunities, develop new products and services and successfully launch these into the market.
Physical Description:1 online resource (x, 261 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446211380 (ebook) :