Entrepreneurial management in small firms /

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book analyses the processes by which small businesses identify new opportunities, develop new products and services and successfully launch these into the market.

Bibliographic Details
Main Author: Chaston, Ian
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Los Angeles, [Calif.] ; London : SAGE, c2009.
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Call Number: HD62.7 .C43 2009
 
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HD62.7 .C43 2009 Available