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Marketing theory : a student text /

'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Baker, Michael J., 1935-, Saren, Michael
Format: eBook
Language:English
Published: Los Angeles : SAGE, 2010.
Edition:2nd ed.
Subjects:
Marketing.
Marketing > History.
Marketing > Philosophy.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences.
Item Description:Previous edition: 2000.
Physical Description:1 online resource (xvii, 428 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446280096 (ebook) :