Marketing theory : a student text /

'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Baker, Michael J., 1935-, Saren, Michael
Format:	eBook
Language:	English
Published:	Los Angeles : SAGE, 2010.
Edition:	2nd ed.
Subjects:	Marketing. Marketing > History. Marketing > Philosophy. Electronic books.
Online Access:	Connect to the full text of this electronic book