Sage Publications, Baker, M. J., & Saren, M. (2010). Marketing theory: A student text (2nd ed.). SAGE.
Chicago Style (17th ed.) CitationSage Publications, Michael J. Baker, and Michael Saren. Marketing Theory: A Student Text. 2nd ed. Los Angeles: SAGE, 2010.
MLA (9th ed.) CitationSage Publications, et al. Marketing Theory: A Student Text. 2nd ed. SAGE, 2010.
Warning: These citations may not always be 100% accurate.