Media economics : applying economics to new and traditional media /
In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence and consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures and revenues change.
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Thousand Oaks, Calif. ; London :
SAGE,
c2004.
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| Online Access: | Connect to the full text of this electronic book |
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