Media economics : applying economics to new and traditional media /

In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence and consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures and revenues change.

Bibliographic Details

Main Author:	Hoskins, Colin
Corporate Author:	Sage Publications
Other Authors:	McFadyen, Stuart, Finn, Adam, 1946-
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c2004.
Subjects:	Mass media > Economic aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book