Media economics : applying economics to new and traditional media /
In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence and consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures and revenues change.
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| Corporate Author: | |
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
SAGE,
c2004.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence and consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures and revenues change. |
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| Physical Description: | 1 online resource (356 pages) : illustrations. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781452233109 (ebook) : |