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Organizational rhetoric : situations and strategies /

'Organizational Rhetoric' introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers.

Bibliographic Details
Main Author: Hoffman, Mary F. (Mary Frances)
Corporate Author: Sage Publications
Other Authors: Ford, Debra J.
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c2010.
Subjects:
Communication in organizations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:'Organizational Rhetoric' introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers.
Physical Description:1 online resource (xx, 267 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452274928 (ebook) :