Organizational rhetoric : situations and strategies /

'Organizational Rhetoric' introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers.

Bibliographic Details

Main Author:	Hoffman, Mary F. (Mary Frances)
Corporate Author:	Sage Publications
Other Authors:	Ford, Debra J.
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c2010.
Subjects:	Communication in organizations. Electronic books.
Online Access:	Connect to the full text of this electronic book