Cases in marketing /

These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Larsen, Hanne Hartvig, 1945- (Editor)
Format:	eBook
Language:	English
Published:	London : SAGE, 1997.
Series:	European management series.
Subjects:	Marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book