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Advertising in modern and postmodern times /

How does advertising position itself in consumer culture? In what way does it 'create' desire and wants? This text produces an introduction to advertising culture.

Bibliographic Details
Main Author: Odih, Pamela
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, 2007.
Series:Theory, culture & society.
Subjects:
Advertising.
Advertising > Social aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book

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