Advertising in modern and postmodern times /

How does advertising position itself in consumer culture? In what way does it 'create' desire and wants? This text produces an introduction to advertising culture.

Bibliographic Details

Main Author:	Odih, Pamela
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, 2007.
Series:	Theory, culture & society.
Subjects:	Advertising. Advertising > Social aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book