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Advertising in modern and postmodern times /

How does advertising position itself in consumer culture? In what way does it 'create' desire and wants? This text produces an introduction to advertising culture.

Bibliographic Details
Main Author: Odih, Pamela
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, 2007.
Series:Theory, culture & society.
Subjects:
Advertising.
Advertising > Social aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:How does advertising position itself in consumer culture? In what way does it 'create' desire and wants? This text produces an introduction to advertising culture.
Physical Description:1 online resource (xii, 231 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446215289 (ebook) :