Services, marketing and management /
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
c2003.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums. |
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| Physical Description: | 1 online resource (215 pages) : illustrations. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781446215203 (ebook) : |