Services, marketing and management /

This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.

Bibliographic Details

Main Author:	Gilmore, Audrey
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, c2003.
Subjects:	Service industries > Marketing. Service industries > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book