Cover Image

Political marketing : theory and concepts /

Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

Bibliographic Details
Main Authors: Ormrod, Robert (Author), Henneberg, Stephan C. M. (Author), O'Shaughnessy, Nicholas J., 1954- (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Los Angeles : SAGE, 2013.
Series:SAGE advanced marketing series.
Subjects:
Campaign management.
Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.
Physical Description:1 online resource (x, 209 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references.
ISBN:9781473914827 (ebook) :