Political marketing : theory and concepts /

Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

Bibliographic Details

Main Authors:	Ormrod, Robert (Author), Henneberg, Stephan C. M. (Author), O'Shaughnessy, Nicholas J., 1954- (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles : SAGE, 2013.
Series:	SAGE advanced marketing series.
Subjects:	Campaign management. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book