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Product planning essentials /

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Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.

Bibliographic Details
Main Author: Kahn, Kenneth B.
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c2001.
Subjects:
New products.
New products > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.
Physical Description:1 online resource (viii, 254 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452220376 (ebook) :