Product planning essentials /

Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.

Bibliographic Details

Main Author:	Kahn, Kenneth B.
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c2001.
Subjects:	New products. New products > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book