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Advertising to children : concepts and controversies /

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Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Macklin, M. Carole, Carlson, Les
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c1999.
Subjects:
Television advertising and children > United States.
Advertising and children > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.
Physical Description:1 online resource (xiv, 322 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452225500 (ebook) :