Advertising to children : concepts and controversies /

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Macklin, M. Carole, Carlson, Les
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c1999.
Subjects:	Television advertising and children > United States. Advertising and children > United States. Electronic books.
Online Access:	Connect to the full text of this electronic book