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How advertising works : the role of research /

Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Jones, John Philip
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c1998.
Subjects:
Advertising.
Advertising > Research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.
Physical Description:1 online resource (358 pages) : illustrations, facsimiles.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452231501 (ebook) :