How advertising works : the role of research /

Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Jones, John Philip
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c1998.
Subjects:	Advertising. Advertising > Research. Electronic books.
Online Access:	Connect to the full text of this electronic book