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Strategic management in the media : from theory to practice /

Lucy Ku?ng-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.

Bibliographic Details
Main Author: Ku?ng-Shankleman, Lucy
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: London : SAGE, 2008.
Subjects:
Mass media > Management.
Strategic planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Lucy Ku?ng-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.
Physical Description:1 online resource (248 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446280003 (ebook) :