Strategic management in the media : from theory to practice /

Lucy Ku?ng-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.

Bibliographic Details

Main Author:	Ku?ng-Shankleman, Lucy
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, 2008.
Subjects:	Mass media > Management. Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book