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New marketing strategies : evolving flexible processes to fit market circumstances /

Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.

Bibliographic Details
Main Author: Chaston, Ian
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: London : SAGE, 1999.
Subjects:
Marketing > Management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
Physical Description:1 online resource (vii, 199 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446218853 (ebook) :