New marketing strategies : evolving flexible processes to fit market circumstances /

Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.

Bibliographic Details

Main Author:	Chaston, Ian
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, 1999.
Subjects:	Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book