Marketing communications industry : entrepreneurial case studies /
Marketing Communication Industry is critical to the Indian economy, creating competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. This text focuses on the entrepreneurs who have started their ventures without the suppo...
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| Format: | eBook |
| Language: | English |
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Los Angeles ; London :
Response,
2008.
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| Online Access: | Connect to the full text of this electronic book |
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