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Marketing communications industry : entrepreneurial case studies /

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Marketing Communication Industry is critical to the Indian economy, creating competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. This text focuses on the entrepreneurs who have started their ventures without the suppo...

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Bibliographic Details
Main Author: Jain, Gautam Raj
Corporate Author: Sage Publications
Other Authors: Ahluwalia, Raunica, 1981-
Format: eBook
Language:English
Published: Los Angeles ; London : Response, 2008.
Subjects:
Advertising > India.
Marketing > India.
Public relations > India.
Entrepreneurship > India > Case studies.
Electronic books.
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Call Number: HF5813.I4 J35 2008
 
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HF5813.I4 J35 2008 Available