Marketing communications industry : entrepreneurial case studies /
Marketing Communication Industry is critical to the Indian economy, creating competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. This text focuses on the entrepreneurs who have started their ventures without the suppo...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles ; London :
Response,
2008.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Marketing Communication Industry is critical to the Indian economy, creating competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. This text focuses on the entrepreneurs who have started their ventures without the support of large corporations. |
|---|---|
| Physical Description: | 1 online resource (xiii, 189 pages) |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9788132111948 (ebook) : |