Rethinking marketing /

A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Brownlie, Douglas T.
Format:	eBook
Language:	English
Published:	London : SAGE, 1999.
Subjects:	Marketing. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book