Resisting McDonaldization /

The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Smart, Barry
Format:	eBook
Language:	English
Published:	London : SAGE, 1999.
Subjects:	Consumer behavior. Franchises (Retail trade) Marketing. Consumption (Economics) Capitalism. Fast food restaurants. Industrial management. McDonald's Corporation. Electronic books.
Online Access:	Connect to the full text of this electronic book