A very short, fairly interesting and reasonably cheap book about studying marketing /

Packed full of lively debate and funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers and concepts, and some that they won't. It looks at areas that textbooks ignore, such as the development of marketing and raises arguments that...

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Bibliographic Details

Main Author:	Blythe, Jim
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, 2006.
Series:	Very short introductions.
Subjects:	Marketing > Study and teaching. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book