The ultimate secrets of advertising /

Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand.

Bibliographic Details

Main Author:	Jones, John Philip
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, c2001.
Subjects:	Advertising > Rate of return. Electronic books.
Online Access:	Connect to the full text of this electronic book